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Music video: BoA - Camo

The queen of inconsistency that is BoA still reigns with "Camo". A music video for which all of its setups, looks and visual effects fails to leave much of a mark.


The video and the song are both disappointing, because we've seen and heard this from BoA many, many, MANY times before. "Camo" is such a huge step back from the likes of "Only you" and "Kiss my lips", both of which showed that BoA was actually capable of delivering something which exhibited a sense of growth off her and SM entertainment's beaten path. I would have expected something this basic and generic for her Japanese release. But make no doubt that Japan will get its own version of "Camo" soon enough.

"Camo" is produced by US production duo The Underdogs, who have produced for the likes of Justin Timberlake, JoJo, Chris Brown and Beyoncé. They are no strangers to working with SM entertainment, having also produced songs for SHINee, EXO and Girls'…

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